Altra Running – The brand preferred by runners!

Altra Tunning is the company with the highest customer loyalty in the running footwear market today!

For the past 7 years, it has been designing running shoes according to its own unique philosophy, and now offers one of the most complete ranges for road running, off-road running and trail running! Altra’s innovations and revolutionary shoe design (Zero Drop, Footshape Toebox) have placed it among the world’s top 10 companies in less than a decade!

A few days ago, the website runningguru.com conducted a survey of more than 2,400 runners, asking them which shoe company they currently use and whether their next pair of shoes would definitely be from the same company.

Approximately 54% replied that they would definitely buy another pair of shoes from the company they currently use.

For Altra, this percentage was significantly higher, reaching 77%, giving it 1^st place, while Hoka One One, in second place, had a significantly lower percentage, and major companies such as Under Armour received 41%.

Survey results:

Altra shoes last for many kilometres.

Altra is one of the favourite companies among long-distance runners. Altra “rose” to second place when runners were asked which shoes they choose to run a marathon in, with a percentage of 19%.

When asked which shoes they would wear in an ultramarathon, Altra ranked 2^nd with 26%, behind Salomon, which received 36%. According to the responses, the distances for which Altra shoes are mainly used are 40–70 km.

What is Altra?

The idea of creating Altra began in 2009, when Golden Harmen was looking for the right shoe to help prevent runners from getting injured. At the time, Golden Harper worked as a shoe salesperson in a specialist running store and already had extensive running experience, having even set a world record in the marathon distance at the age of 12!

He made the first Altra shoes in his basement, using a small oven to heat other shoes and modify their shape and sole height. He continued doing this for customers at the store where he worked, mainly by “cutting” away the back of the shoes and removing the “heel”, making them flat with the same height at the front and back. This is how Zero Drop was born.

               

Later, Golden Harper, together with Brian Beckstead and Jeremy Howlett, developed the idea of starting their own company, as none of the major companies at the time was willing to manufacture shoes with zero drop and a foot-shaped design. The rest is the story of a small miracle: starting with a small oven in a basement, Altra’s philosophy is now known and respected worldwide, while still retaining the passion of the first day and the fundamental principles of a brand that was not born in a multinational’s office, but on runners’ feet!

source: https://www.runningshoesguru.com/2018/04/altra-running-shoes-have-the-highest-brand-loyalty/