Performance Store was founded in 2012 by Georgios Vavritsas, a graduate of the Aristotle University of Thessaloniki’s Department of Physical Education and Sport Science, with postgraduate studies in maximising athletic performance and active coaching experience. Today, it is the leading store for everyone who participates regularly in sport, for professional and amateur athletes across all sports, and for people who focus on health and wellbeing through exercise and physical activity.

With expertise, reliability and respect for our customers at the forefront, we offer a comprehensive range of products for sports and healthy nutrition, training equipment and sports medicine.
We consider our in-depth expertise in sports science, together with our active involvement in all forms of sport, to be the company’s greatest competitive advantage. On this basis, we research the European and global markets every day, aiming to offer our customers high-quality and safe products while always following the latest trends in sport and exercise in general.

Our mission:

“To motivate everyone to adopt an active lifestyle and improve their quality of life through sport. To help them discover and enjoy all the significant psychological and physiological benefits that sport offers.

To identify and offer our audience leading brands with validity and reliability, always helping them choose the right products according to each individual’s characteristics.”

Our vision:

“To become a meeting point for everyone who loves sport and is looking for a place to exchange views and experiences, discuss new products and technologies, and find products and brands that represent the modern sporting movement.

Our great ambition is to establish Performance Store as a specialist retailer in both the Greek and European markets.”

We stock leading brands such as: Altra Running, Ronhill, Saucony, Hoka, CEP, Rehband, Injinji, Nnormal, Hammer Nutrition, Squeezy Sports Nutrition, QNT, Dymatize, Ultraspire, Hilly, Hydrapak.

We continuously stay informed about new technologies and products so that we can always offer the most innovative and modern options available to the athletes who place their trust in us!